Originally trained as an computer scientist, I found my true passion in the world of audiovisual media – my hobby. I liked the structure and logic of IT, but I was missing that spark: The freedom to tell stories and evoke emotions.

After completing my training, I worked as an IT project manager for a while. This experience taught me organisational skills and precision, but it also made me realise what I was really missing: creativity and passion. So I decided to follow my intuition and explore the world of audiovisual media.

An internship at BlickTV opened my eyes to the incredible power of moving images - how a single video can inform, inspire and move people. This experience confirmed my desire to pursue a career in media. I decided to study Cast/Audiovisual Media at the Zurich University of the Arts (ZHdK), where I am further refining my creative and technical skills. Alongside my studies, I work as a freelancer, producing visual content that tells authentic and emotional stories. 

Since August 2025, I have also been a co-owner of WE•TRST, where I work as Brand Content Lead. My mission there is to ensure that our brand is not only seen but also felt – through honest storytelling, emotions and attitude.

For me, working with videos is not just a job. It is a passion – a playground for creativity, experimentation and innovation. And I am here to push boundaries and enjoy every moment of it.